Instaccom is a media company telling the stories of African startups and businesses: how they started, who they beat, why some of them died, and what the rest of us can learn.
Different formats, one job: put African founders and companies on screen with the care they deserve.
Netflix-style mini documentaries on African startups and founders, from the first idea to the hard lessons.
Two or more companies, one market. Paystack and Flutterwave, Jumia and Konga, and the fights that shaped industries.
The people and institutions that built the continent’s biggest businesses, from Strive Masiyiwa to Aliko Dangote.
Funding, acquisitions and market moves across the continent, grouped by sector.
A place to find and launch African products and startups. Think Product Hunt, built for Africa.
One early-stage African startup, one short video, every day.
A few of the companies we have covered or are working on now.
The story of PiggyTech and how a savings app grew into one of Nigeria’s best-known fintechs.
From SMSGH to Hubtel: how a Ghanaian messaging company reinvented itself.
The telecom giant’s journey across the continent.
Dash, 54gene, Sendy, Edukoya, Lazerpay, Redbird, Copia, and what killed each one.
Our documentary scripts, refined into written stories you can read in minutes.
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The same stories as audio, for the commute. Episodes arrive as each documentary and blog post is published.
All episodesSomeone had to make African business stories global.
Instaccom started in 2022 as a YouTube channel and is growing into a full media company covering entrepreneurship and technology in Africa.
The stories you see here are researched and written by a founder who has built, and lost, startups of his own. That is why we care as much about what went wrong as what went right.
New documentaries and short videos are on the way. Subscribe so you do not miss them, or get in touch about a founder or company we should cover.